VR Experience VW I.D. Cross

Volkswagen

About
About the Project

In 2017, we took the Volkswagen VR Experience to the next level.
For the International Autoshow IAA in Frankfurt and worldwide roadshows aswell as for a permanent exhibition in the Autostadt Wolfsburg, we integrated the world’s first human hologram passenger into the brandnew revisited VR Experience of the Volkswagen I.D. – this time the new CROZZ Model.

Credits
VR Production
INFECTED, Markenfilm Space
Director
Christopher Schultz
Production
Markenfilm Space
Client
Volkswagen

Meet Victoria

In 2017, we took the Volkswagen VR Experience to the next level.
For the International Autoshow IAA in Frankfurt and worldwide roadshows aswell as for a permanent exhibition in the Autostadt Wolfsburg, we integrated the world’s first human hologram passenger into the brandnew revisited VR Experience of the Volkswagen I.D. – this time the new CROZZ Modell.

Victoria is our virtual passenger, who guides us through the experience. Also included is a whole new Showcar, the new I.D. Crozz II, with new interactions and updated graphics for the car and its surroundings. Victoria is the first virtual co-driver to guide you through a virtual driving experience in a fully 3D realtime car that takes you through a 360-degree film.