INFECTED´s directing unit INFUSION, teamed up with Markenfilm Crossing to create this stylish presentation and ride of the Volkswagen T-prime concept for the Peking Motor show.
From the overall concept, storyboard and concept design, INFECTED x INFUSION took over the complete creative responsibility of the project. After shooting with a team of international talented dancers, our 3D team created a full CGI exterior and interior of the car plus a full CGI environment for all the driving shots.
Delivering the project in a 4K 50FPS master was a mandatory requirement in this job, which is not such a big challenge for our automotive CGI pipeline, but it had to be delivered in a very tight timing.
Besides the show car film, we also created the complete motion design for 4 sidewalls corresponding to the main screen.